May 23, 2017

Ammann Trade Fair Stand Guidelines

In order to provide guidelines and advice for other events and exhibition stands, I wrote an outline with the main points for the organisation of trade fair booths, from design to implementation, with check-lists, branding guidelines, Lead Generation options, merchandise, etc.

Note for stand organisers: Every project has to have a timeline outline with a detailed check-list. It’s also highly useful to have a specific check-list for placing the trade fair in a context and evaluating any prior campaigns.